The Vampire Diaries: Dark Reunion Chapter Seven

Stefan approached the corner house reluctantly, almost afraid of what he might find. He half expected that Damon would have abandoned his post by now. He'd probably been an idiot to rely on Damon in the first place. But when he reached the backyard, there was a shimmer of motion among the black walnut trees. His eyes, sharper than a human's because they were adapted for hunting, made out the darker shadow leaning against a trunk. â€Å"You took your time getting back.† â€Å"I had to see the others home safe. And I had to eat.† â€Å"Animal blood,† Damon said contemptuously, eyes fixed on a tiny round stain on Stefan's T-shirt. â€Å"Rabbit, from the smell of it. That seems appropriate somehow, doesn't it?† â€Å"Damon-I've given Bonnie and Meredith vervain too.† â€Å"A wise precaution,† Damon said distinctly, and showed his teeth. A familiar surge of irritation welled up in Stefan. Why did Damon always have to be so difficult? Talking with him was like walking between land mines. â€Å"I'll be going now,† Damon continued, swinging his jacket over one shoulder. â€Å"I've got business of my own to take care of.† He tossed a devastating grin over his shoulder. â€Å"Don't wait up.† â€Å"Damon.† Damon half turned, not looking but listening. â€Å"The last thing we need is some girl in this town screaming ‘Vampire!' † Stefan said. â€Å"Or showing the signs, either. These people have been through it before; they're not ignorant.† â€Å"I'll bear that in mind.† It was said ironically, but it was the closest thing to a promise Stefan had ever gotten from his brother in his life. â€Å"And, Damon?† â€Å"Now what?† â€Å"Thank you.† It was too much. Damon whipped around, his eyes cold and uninviting, a stranger's eyes. â€Å"Don't expect anything of me, little brother,† he said dangerously. â€Å"Because you'll be wrong every time. And don't think you can manipulate me, either. Those three humans may follow you, but I won't. I'm here for reasons of my own.† He was gone before Stefan could gather words for a reply. It wouldn't have mattered anyway. Damon never listened to anything he said. Damon never even called him by name. It was always the scornful â€Å"little brother.† And now Damon was off to prove how unreliable he was, Stefan thought. Wonderful. He'd do something particularly vicious just to show Stefan he was capable of it. It was no use. He couldn't keep his mind on the puzzle. He was tired and lonely and in desperate need of comfort. And the stark truth was that there was no comfort to be had. Elena, he thought, you lied to me. It was the one thing she'd insisted on, the one thing she'd always promised. â€Å"Whatever happens, Stefan, I'll be with you. Tell me you believe that.† And he had answered, helpless in her spell, â€Å"Oh, Elena, I believe it. Whatever happens, we'll be together.† But she had left him. Not by choice maybe, but what did that matter in the end? She had left him and gone away. There were times when all he wanted was to follow her. Think about something else, anything else, he told himself, but it was too late. Once unleashed, the images of Elena swirled around him, too painful to bear, too beautiful to push away. The first time he'd kissed her. The shock of dizzy sweetness when his mouth met hers. And after that, shock after shock, but at some deeper level. As if she were reaching down to the core of himself, a core he'd almost forgotten. Frightened, he'd felt his defenses tear away. All his secrets, all his resistance, all the tricks he used to keep other people at arm's length. Elena had ripped through them all, exposing his vulnerability. Exposing his soul. And in the end, he found that it was what he wanted. He wanted Elena to see him without defenses, without walls. He wanted her to know him for what he was. Terrifying? Yes. When she'd discovered his secret at last, when she'd found him feeding on that bird, he had cringed in shame. He was sure that she'd turn away from the blood on his mouth in horror. In disgust. But when he looked into her eyes that night, he saw understanding. Forgiveness. Love. Her love had healed him. And that was when he knew they could never be apart. Other memories surged up and Stefan held on to them, even though the pain tore into him like claws. Sensations. The feel of Elena against him, supple in his arms. The brush of her hair on his cheek, light as a moth's wing. The curve of her lips, the taste of them. The impossible midnight blue of her eyes. But Bonnie had reached Elena. Elena's spirit, her soul, was still somewhere near. Of anyone, he should be able to summon it. He had Power at his command. And he had more right than anyone to seek her. He knew how it was done. Shut your eyes. Picture the person you want to draw near. That was easy. He could see Elena, feel her, smell her. Then call them, let your longing reach out into the emptiness. Open yourself and let your need be felt. Easier still. He didn't give a damn about the danger. He gathered all his yearning, all his pain, and sent it out searching like a prayer. And felt†¦ nothing. Only void and his own loneliness. Only silence. His Power wasn't the same as Bonnie's. He couldn't reach the one thing he loved most, the one thing that mattered to him. He had never felt so alone in his life. â€Å"You want what?† Bonnie said. â€Å"Some sort of records about the history of Fell's Church. Particularly about the founders,† Stefan said. They were all sitting in Meredith's car, which was parked a discreet distance behind Vickie's house. It was dusk of the next day and they had just returned from Sue's funeral-all but Stefan. â€Å"This has something to do with Sue, doesn't it?† Meredith's dark eyes, always so level and intelligent, probed Stefan's. â€Å"You think you've solved the mystery.† â€Å"Possibly,† he admitted. He had spent the day thinking. He'd put the pain of last night behind him, and once again he was in control. Although he could not reach Elena, he could justify her faith in him-he could do what she wanted done. And there was a comfort in work, in concentration. In keeping all emotion away. He added, â€Å"I have an idea about what might have happened, but it's a long shot and I don't want to talk about it until I'm sure.† â€Å"Why?† demanded Bonnie. Such a contrast to Meredith, Stefan thought. Hair as red as fire and a spirit to go with it. That delicate heart-shaped face and fair, translucent skin were deceptive, though. Bonnie was smart and resourceful-even if she was only beginning to find that out herself. â€Å"Because if I'm wrong, an innocent person might get hurt. Look, at this point it's just an idea. But I promise if I find any evidence tonight to back it up, I'll tell you all about it.† â€Å"You could talk with Mrs. Grimesby,† Meredith suggested. â€Å"She's the town librarian, and she knows a lot about the founding of Fell's Church.† â€Å"Or there's always Honoria,† Bonnie said. â€Å"I mean, she was one of the founders.† Stefan looked at her quickly. â€Å"I thought Honoria Fell had stopped communicating with you,† he said carefully. Stefan was surprised. He didn't entirely like the idea of Elena's journal on display. But Honoria's records might be exactly what he was looking for. Honoria had not just been a wise woman; she had been well versed in the supernatural. A witch. â€Å"The library's closed by now, though,† Meredith said. â€Å"That's even better,† said Stefan. â€Å"No one will know what information we're interested in. Two of us can go down there and break in, and the other two can stay here. Meredith, if you'll come with me-â€Å" â€Å"I'd like to stay here, if you don't mind,† she said. â€Å"I'm tired,† she added in explanation, seeing his expression. â€Å"And this way I can get my watch over with and get home earlier. Why don't you and Matt go and Bonnie and I stay here?† Stefan was still looking at her. â€Å"Okay,† he said slowly. â€Å"Fine. If it's all right with Matt.† Matt shrugged. â€Å"That's it, then. It might take us a couple of hours or more. You two stay in the car with the doors locked. You should be safe enough that way.† If he was right in his suspicions, there wouldn't be any more attacks for a while-a few days at least. Bonnie and Meredith should be safe. But he couldn't help wonder what was behind Meredith's suggestion. Not simple tiredness, he was sure. â€Å"By the way, where's Damon?† Bonnie asked as he and Matt started to leave. Stefan felt his stomach muscles tighten. â€Å"I don't know.† He had been waiting for someone to ask that. He hadn't seen his brother since last night, and he had no idea what Damon might be doing. â€Å"He'll show up eventually,† he said, and closed the door on Meredith's, â€Å"That's what I'm afraid of.† He and Matt walked to the library in silence, keeping to the shadows, skirting areas of light. He couldn't afford to be seen. Stefan had come back to help Fell's Church, but he felt sure Fell's Church didn't want his help. He was a stranger again, an intruder here. They would hurt him if they caught him. The library lock was easy to pick, just a simple spring mechanism. And the journals were right where Bonnie had said they would be. Stefan forced his hand away from Elena's journal. Inside was the record of Elena's last days, in her own handwriting. If he started thinking about that now†¦ He concentrated on the leather-bound book beside it. The faded ink on the yellowing pages was hard to read, but after a few minutes his eyes got accustomed to the dense, intricate writing with its elaborate curlicues. It was the story of Honoria Fell and her husband, who with the Smallwoods and a few other families had come to this place when it was still virgin wilderness. They had faced not only the dangers of isolation and hunger but of native wildlife. Honoria told the story of their battle to survive simply and clearly, without sentimentality. With a prickling at the back of his neck, he reread the entry carefully. At last he leaned back and shut his eyes. He'd been right. There was no longer any doubt in his mind. And that meant he must also be right about what was going on in Fell's Church now. For an instant, bright sickness washed over him, and an anger that made him want to rip and tear and hurt something. Sue. Pretty Sue who had been Elena's friend had died for†¦ that. A blood ritual, an obscene initiation. It made him want to kill. But then the rage faded, replaced by a fierce determination to stop what was happening and set things right. I promise you, he whispered to Elena in his own mind. I will stop it somehow. No matter what. He looked up to find Matt looking at him. Elena's journal was in Matt's hand, closing itself over his thumb. Just then Matt's eyes looked as dark a blue as Elena's. Too dark, full of turmoil and grief and something like bitterness. â€Å"You found it,† Matt said. â€Å"And it's bad.† â€Å"Yes.† â€Å"It would be.† Matt pushed Elena's journal back into the case and stood. There was a ring almost of satisfaction in his voice. Like somebody who's just proved a point. â€Å"I could have saved you the trouble of coming here.† Matt surveyed the darkened library, jingling change in his pocket. A casual observer might have thought he was relaxed, but his voice betrayed him. It was raw with strain. â€Å"You just think of the worst thing you can imagine and that's always the truth,† he said. â€Å"Matt†¦Ã¢â‚¬  Sudden concern stabbed at Stefan. He'd been too preoccupied since coming back to Fell's Church to look at Matt properly. Now he realized that he'd been unforgivably stupid. Something was terribly wrong. Matt's whole body was rigid with tension lying just under the surface. And Stefan could sense the anguish, the desperation in his mind. â€Å"Matt, what is it?† he said quietly. He got up and crossed to the other boy. â€Å"Is it something I did?† â€Å"I'm fine.† â€Å"You're shaking.† It was true. Fine tremors were running through the taut muscles. â€Å"I said I'm fine!† Matt swung away from him, shoulders hunched defensively. â€Å"Anyway, what could you have done to upset me? Besides taking my girl and getting her killed, I mean?† This stab was different, it was somewhere around Stefan's heart and it went straight through. Like the blade that had killed him once upon a time. He tried to breathe around it, not trusting himself to speak. â€Å"It was the truth.† Stefan waited a moment and then added, levelly, â€Å"But it's not the whole problem, is it?† Matt didn't answer. He stared at the floor, pushing something invisible with the side of one shoe. Just when Stefan was about to give up, he turned with a question of his own. â€Å"What's the world really like?† â€Å"What's†¦ what?† â€Å"The world. You've seen a lot of it, Stefan. You've got four or five centuries on the rest of us, right? So what's the deal? I mean, is it basically the kind of place worth saving or is it essentially a pile of crap?† Stefan shut his eyes. â€Å"Oh.† â€Å"And what about people, huh, Stefan? The human race. Are we the disease or just a symptom? I mean, you take somebody like-like Elena.† Matt's voice shook briefly, but he went on. â€Å"Elena died to keep the town safe for girls like Sue. And now Sue's dead. And it's all happening again. It's never over. We can't win. So what does that tell you?† â€Å"Matt.† â€Å"What I'm really asking is, what's the point? Is there some cosmic joke I'm not getting? Or is the whole thing just one big freaking mistake? Do you understand what I'm trying to say here?† â€Å"I understand, Matt.† Stefan sat down and ran his hands through his hair. â€Å"If you'll shut up a minute, I'll try to answer you.† Matt drew up a chair and straddled it. â€Å"Great. Take your best shot.† His eyes were hard and challenging, but underneath Stefan saw the bewildered hurt that had been festering there. â€Å"I've seen a lot of evil, Matt, more than you can imagine,† Stefan said. â€Å"I've even lived it. It's always going to be a part of me, no matter how I fight it. Sometimes I think the whole human race is evil, much less my kind. And sometimes I think that enough of both our races is evil that it doesn't matter what happens to the rest. â€Å"When you get down to it, though, I don't know any more than you do. I can't tell you if there's a point or if things are ever going to turn out all right.† Stefan looked straight into Matt's eyes and spoke deliberately. â€Å"But I've got another question for you. So what?† Matt stared. â€Å"So what?† â€Å"Yeah. So what.† â€Å"Yeah, so what?† Stefan leaned forward. â€Å"So what are you going to do, Matt Honeycutt, if every bad thing you've said is true? What are you going to do personally? Are you going to stop fighting and swim with the sharks?† Matt was grasping the back of his chair. â€Å"What are you talking about?† â€Å"You can do that, you know. Damon says so all the time. You can join up with the evil side, the winning side. And nobody can really blame you, because if the universe is that way, why shouldn't you be that way too?† â€Å"Like hell!† Matt exploded. His blue eyes were searing and he had half risen from his chair. â€Å"That's Damon's way, maybe! But just because it's hopeless doesn't mean it's all right to stop fighting. Even if I knew it was hopeless, I'd still have to try. I have to try, damn it!† â€Å"I know.† Stefan settled back and smiled faintly. It was a tired smile, but it showed the kinship he felt right then with Matt. And in a moment he saw by Matt's face that Matt understood. â€Å"I know because I feel the same way,† Stefan continued. â€Å"There's no excuse for giving up just because it looks like we're going to lose. We have to try-because the other choice is to surrender.† â€Å"I'm not ready to surrender anything,† Matt said through his teeth. He looked as if he'd fought his way back to a fire inside him that had been burning all along. â€Å"Ever,† he said. â€Å"Yeah, well, ‘ever' is a long time,† Stefan said. â€Å"But for what it's worth, I'm going to try not to either. I don't know if it's possible, but I'm going to try.† â€Å"That's all anybody can do,† Matt said. Slowly, he pushed himself off the chair and stood straight. The tension was gone from his muscles, and his eyes were the clear, almost piercing blue eyes Stefan remembered. â€Å"Okay,† he said quietly. â€Å"If you found what you came for, we'd better get back to the girls.† Stefan thought, his mind switching gears. â€Å"Matt, if I'm right about what's going on, the girls should be okay for a while. But you go ahead and take over the watch from them. As long as I'm here there's something I'd like to read up on-by a guy named Gervase of Tilbury, who lived in the early 1200s.† â€Å"Even before your time, eh?† Matt said, and Stefan gave him the ghost of a smile. They stood for a moment, looking at each other. â€Å"All right. I guess I'll see you at Vickie's.† Matt turned to the door, then hesitated. Abruptly, he turned again and held out his hand. â€Å"Stefan-I'm glad you came back.† Stefan gripped it. â€Å"I'm glad to hear it† was all he said, but inside he felt a warmth that took away the stabbing pain. And some of the loneliness, too.

Art Notes

Crytek Art Notes [Company Name] [Street Address] [City, ST ZIP Code] [Recipient Name] Art Notes [Hotel Name] [Street Address] [City, ST ZIP Code] Dear [Recipient Name]: I am a frequent traveler and have been a loyal customer of your hotel for many years because I appreciate your emphasis on value and excellent service. Yet a recent episode at your hotel has made me question my loyalty. [Describe your experience. For example: I stayed in your Lilburn, Georgia, hotel, room 203, from Monday, September 1 through Thursday, September 4.Throughout my stay my towels were consistently dirty and the bathroom plumbing was faulty. To make matters worse, one of my neighbors was extremely loud and entertained visitors until 3:00 AM. I complained to the front desk manager and requested another room but was told there were no other rooms available. No one from the hotel spoke to the noisy guest on my behalf. Despite my repeated complaints, it was not until the third day of my stay that the plumbing was fixed and my towels refreshed.Because of the noise, I was unable to sleep comfortably for two nights, and hence, my business meetings were far more stressful than they needed to be. ] I am writing to encourage you to improve your customer service. It is extremely distressing for a loyal, frequent traveler to experience such poor service. I enjoy staying at your hotel for a number of reasons. Overall the atmosphere makes me feel as comfortable, as if I were at home. I hate having my positive feelings about your hotel ruined by one visit. I hope this problem will be corrected prior to my next visit. Sincerely, Crytek

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He imitated the style of writer Ring Lardner who wrote with a sense of humor. Heming way graduated high school in 1917 but instead of going to college like his parents wanted him to, he took a job as a reporter for the Kansas City Star. His uncle was responsible for him getting the job, because he knew the top editor. While Hemingway worked for the Kansas City Star he learned about how to write, and it showed in his later works of fiction. The newspaper advocated short sentences, short paragraphs, active verbs, authenticity, compression, clarity and immediacy. Hemingway later said: Those were the best rules I ever learned for the business of writing. Ive never forgotten them (Young 36). The same time Ernest was graduating, World War I had started in Europe. Even though President Wilson tried to keep the US out of the war, they helped other countries in the fight against Germany and Austria. 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He tried to standardize his nation’s laws in all parts of the country, using the Intendant system, as was already mentioned. He also modernized the army, which can be perceived as a good thing but this was mainly to fight his many wars, earning him hatred from his subjects. During his later years, when Colbert died and the economy began to decline, he was forced to increase taxes and sell government offices again; this also contributed to some enmity from the masses. Machiavelli said that it was necessary to be a lion: a strong ruler; and a fox: clever and capable of protecting himself from traps. Louis XIV was a lion in that he was very expansionism-oriented and belligerent in his foreign policies. He wished to extend France to â€Å"its natural boundaries† and conflicted with almost every country in Europe to do so. 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The Rights of Women in 18th Century America Essay - 877 Words

The Rights of Women in 18th Century America On July 4, 1804, a group of young men in Harrisburg, Pennsylvania, offered a series of toasts to commemorate the nations independence. Among their testimonials, they offered one to a cherished ideal:[To] the rights of men, and the rights of women-. May the former never be infringed, nor the latter curtailed. The men acknowledged, even celebrated, an innovative and controversial idea: women along with men should be regarded as the bearers of rights. But why were women denied to bear their own rights? Let the defenders of male despotism answer (if they can) the Rights of Women Just as the rights of man took on new meanings over time--meanings the American Revolutionaries had not†¦show more content†¦Discrimination against women throughout much of American history was caused by the prevalence of a masculine system of justice based on English common law (Hoff-Wilson). The development of the republican ideal as an autonomous, patriotic male citizen, proud of his maturity and independence, left women cast in the opposite role of dependent, unreliable, and weak (Kerber). The rights of humanity, Wollstonecraft asserted, have been...confined to the male line from Adam downwards,: with the result that half of the population was kept from realizing its full human potential. They found that limitations on womens liberty was too controversial so they decided women did not need liberty. Why are general rights being decided solely from a male’s prerogative? Were men so intimi dated by the thought of women possibly making an impact by voicing their own opinions and taking over their roles that they had to degrade women and not give them any other option but to remain submissive housewives forever? For a brief period this all changed. During the American Revolution, the men went off to fight in the war and in turn, the women were handed the reigns and were running the show for once...although temporarily. The women took on their husband’s difficult tasks and were inspired to know that they actually did have the capability to run a household independently, and wondered what else they were beingShow MoreRelatedEffects of the Industrial Revolution727 Words   |  3 Pagesbetween the 18th and 19th century, profoundly affected the people of Europe, North America, and other regions of the world. The revolution produced new exciting technological innovations. As a result, the socioeconomic climate and cultural aspects of Europe and North America were altered in an unprecedented manner. Industrial opportunities also lured the population away from agrarian lifestyles to more urban populaces. 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Women did not have many rights, and society made them think that their place in life was to marry well. They were not supposed to have desires or hopes for an amazing kind of love. They were merely supposed to marry the man who their families intended them to marry, and live their livesRead MoreThe Death Penalty : The History1297 Words   |  6 Pagesto be much more successful. In the early 11th century and for thousands of years after almost every criminal would be sentenced to death no matter the crime; starting in the 1600s the number of offenses punishable by death was diminished but still widely used depending on the place. It was only in the 18th and 19th century that there began reform and much less usage of capital punishment. The majority of laws from centuries BC, up until the 18th century all followed the same idea of â€Å"an eye for anRead More Social inequality in 1820s Essay1385 Words   |  6 Pagesbeen a goal of America since its very beginning. 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Marketing Communications Plan for Micromax Informatics Ltd - Sample

Question: Discuss about the Marketing Communications Plan for Micromax Informatics Ltd. Answer: Introduction Businesses are created with the main aim of making huge profits margins hence ensuring they have perpetual existence. Achievement of these goals and objectives, managers, must put up strategies to be followed by the stakeholders thereby guaranteeing the success of the firms. Shareholders put their trust to the managers of their business that they will manage it accordingly ensuring its growth and development. Business success is a shared objective by all the stakeholders, and therefore all people involved in firms activities are essential for its survival. Customers are the buyers and consumers of any companies' products, and therefore they are very crucial for the survival of the firm (Villarejo-Ramos, and Sanchez-Franco, 2005, pp.431-444). Therefore, managers must ensure that the company meets the needs and demands of the customers to attract them to purchase its products. These report will focus on themarketing plan for the Micromax Informatics Ltd in India to ensure it remains co mpetitive and has high sales in the market. Technological improvement globally has led to the emergence of many firms which use the new technology to create goods and services. Micromax Informatics Ltd is a market leader in the communication industry in India and has established its name creating psyche among the customers to acquire its products. The company deals with many mobile devices and thus meeting the needs of its market in India entirely. Some of the services it offers to the customers include superb imaging, better music, Navigation, Games, Videos, Television and also Business mobility. The company controls India market and as a domestic firm it has the highest sales since its products are cheap and affordable to the many people in the country. The company was incorporated in 2000 and became Micromax Informatics Ltd. It was during this time it started selling mobile phones and offering a wide range consumer electronics, IT and telecom products to the Indian market. The firm since then has grown to a significant competitor in the market having massive sales and creating high employment opportunities. The greatest competitors of the firm are Samsung and the Apple Inc. which control 33% and 8% of the market respectively. The company has made significant innovation in technology attracting a large number of people in India. Most of the company's employees are composed of the Indians thus making it create loyalty among the people thus making them its primary market for its goods and services (Arora, and Arora, 2015, pp. 1-22). Selecting the Target audience Firms' potential customers make up the target audience. Therefore, a company must ensure that the target audience gets its goods and services to make it have high sales. It should locate its store near the customers who are the potential buyers. Micromax Informatics Ltd target audience is the citizens of India who makes its primary market. The firms must, therefore, built stores all over the country to make them available to all the potential customers. Choosing the target audience would also help the company in decision-making regarding the numbers and areas to open shops. The company must divide the country into segments which shows the location of the target market or audience (Ray, et al. 1973). Understanding Target audience Decision-Making The different target audiences have different tastes and preferences. The firms must be able to know the needs and demand of each audience to ensure that the products and services available to them meet their requirements. These would increase the sales of the company enormously. Awareness of the needs of the audience can help the firm make products that satisfy the needs of that particular audience. The firm can also know what the audience desire and therefore a business opportunity can arise for the company to cater for in the area. Different target has different purchasing power, and when the firm understands its market, it can formulate costs of products accordingly (Tidd, Bessant, and Pavitt, 1997). Determining the Best Positioning When the products of a firms are available to the different audiences, they must be placed in strategic places. These areas must be accessible to the potential customers quickly to facilitate the purchase. The Micromax Informatics Ltd should ensure that the areas of stores locations are the readily available, i.e., availability of transport means to and from the premises. Best positioning ensures that the products and services attract a large market thus increasing its profit margin. Positioning involves choosing of particular areas in the selected segments which are believed to have high numbers of customers (Dibb, 2010). Developing a Communications Strategy Marketing involves creating awareness to the potential customers on the existence of products of a firm that can meet their needs. Awareness can only be achieved by putting into account good communication strategies to reach out to the customers. Communication gives information to the buyers about a firm and its products thus attracting them to make purchases. The company must use the communication strategy which is straightforward and easy for the customers to understand to get high sales. Advertisement, personal selling, and other media should bring value to the firm regarding increasing its customer's base (Weinstein, 2004). Findings Micromax Informatics Ltd has engaged in Corporate Social Responsibility by starting programs that give back to the society. They help solve the social and environmental needs of the society, e.g., in the education sector, culture, sports, social welfare and in community development. The company has ethical principles which ensure that it operates as per the regulations. These activities make the firm's areas of operation conducive. The company has attracted a large market in India especially in the mobile sector with the majority of the people using its devices since they are cheap and of high quality (Percy, 2014). Conclusion and Recommendation The company market in India is great, but the management must always make strategies that will ensure it remains competitive. Business trends keep on changing, and therefore the managers must carry out continuously research to ensure they stay in line with the trends. Micromax Informatics Ltd should employ creative and innovative staff who can produce products that meet the customers' needs. It should always use technology in its operation to be able to increase the profit margins. Since the company brand name is respected for quality products, it should use it to its advantage to get many customers and increase its sales globally. The managers should use the high population as an advantage to increase its sales. Intensivemarketing strategies must be used to ensure all Indians purchase the firms products (Cravens, and Piercy, 2006). References Arora, S. and Arora, S., 2015. Micromax Informatics Ltd: Marketing strategy for emerging markets.Emerald Emerging Markets Case Studies,5(5), pp.1-22. Cravens, D.W. and Piercy, N., 2006.Strategic marketing(Vol. 7). New York: McGraw-Hill. Dibb, S., 2010. Market Segmentation SuccessMaking it Happen!Strategic Direction,26(9). Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kim, W.C. and Mauborgne, R.A., 2014.Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Ray, M.L., Sawyer, A.G., Rothschild, M.L., Heeler, R.M., Strong, E.C. and Reed, J.B., 1973. Marketing communication and the hierarchy-of-effects. Tidd, J., Bessant, J.R. and Pavitt, K., 1997.Managing innovation: integrating technological, market and organizational change(Vol. 4). Chichester: Wiley. Villarejo-Ramos, A.F. and Sanchez-Franco, M.J., 2005. The impact of marketing communication and price promotion on brand equity.Journal of Brand Management,12(6), pp.431-444. Weinstein, A., 2004.Handbook of market segmentation: Strategic targeting for business and technology firms. Psychology Press.

New York Historical Society Essays - NYHS, Lenape, Peter Minuit

New York Historical Society New York Historical Society: Construction: The cornerstone of the NYHS building at 170 Central Park West was laid on Nov. 17th 1903. Members and guest of the society gathered at the American Museum of Natural History and proceeded to the NYHS building site, a temporary scaffold and viewing stand had been erected for the day's events. After an invocation by the Rev. Charles E. Brugler, Pres. Samuel Verplank Hoffman, reviewed the society's history and listed the articles and publications sealed in a copper box in the corner stone. Hon. Seth Low Mayor of New York City then put the cornerstone into place. Manhattan Purchase: Legend has it that Manhattan Island was purchased from Lenape by Peter Minuit for $24. This account implies that the Dutch shrewdly got the best of the Indians who did not realize the potential value of their land. But it neglects the fact that the Dutch intended to perform a legitimate land deal. Their trading partners the Lenape, could hardly participate in a real estate deal of the type described, as the very concept of land ownership was alien to them. The Great Migration: In one of the largest population transfers of the modern era, millions of southern ans eastern Europeans poured into NY from 1880-1920. Alone the first were Italian men who traded poverty stricken villages for promises of labor recruiters known as padroni.Family and friends came eventually through intricate networks of village paesani, making an ardous journey to relocate to NY neighborhoods that would become Little Italies of the roughly 5 million Italians who arrived at Ellis Island by the early 20th century more than 1 million remained in NY. Today passports, immigration papers, and wooden trunks have passed through their families are a silent testimony to that immense human drama. Bibliography Visit to NYHS History Essays